ARAWOOM
Introduction to Arawoom
A Seedling Sprouts in the Heart of the Sea.
MEDIUM BLUE
#00489E
MEDIUM LIME
#B3D100

R0 | G72 | B158
Symbolizes the pristine marine environment of Yeosu, Jeollanam-do.
Represents purity, cleanliness, and sustainability Reflects Arawoom’s deep connection to the sea.
Represents purity, cleanliness, and sustainability Reflects Arawoom’s deep connection to the sea.

R179 | G209 | B0
Symbolizes nature, vitality, and growth Represents the emergence of life from the sea. Highlights a commitment to the community and the environment.
ARAWOOM BI

ARAWOOM
Focus: Fried snacks and dried seafood
Grow into a global brand that brings the unique textures and flavors of Korean sea-inspired foods to the world.

FRIED SEA
A brand that celebrates Korean-style fried and dried seafood Share Korea’s rich, savory seafood tradition internationally Embodies innovation and authenticity in marine-based cuisine.

TUI&PO
TUI(gim) = Fried
PO = Dried fish snacks
PO = Dried fish snacks
Aims to globalize uniquely Korean flavors through this dual offering. The name itself blends tradition with forward-thinking ambition.