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COMPANY
Arawoom delivers a moment of ease and joy to everyday life,
imagining the delicious moments shared with the people we love.
ARAWOOM CI
※ Unauthorized alteration or editing of the Arawoom CI and symbol is prohibited.
Meaning of the Arawoom Brand
Arawoom is a name created by combining “Ara,” a pure Korean word meaning “sea,” and “Woom,” meaning “sprouting.”
The meaning“a sprout emerging from the sea”reflects our commitment to cultivating new value in Yeosu, a city by the ocean.
CORPORATE COLORS
Inspired by the pristine nature of Yeosu,
Arawoom expresses its identity through the vitality of clear, pure seas and fresh
sprouts.
It embodies the trust and sustainability found in the natural environment,
along with Arawoom’s vision of continuous growth and development.
ARAWOOM BLUE Pantone 2388 C
- C 100
- M 75
- Y 0
- K 0
- R 84
- G 166
- B 0
ARAWOOM GREENPantone 2291 C
- C 35
- M 0
- Y 100
- K 0
- R 178
- G 210
- B 53
ARAWOOM BI
ARAWOOM
A global food brand that modernly reinterprets fried products and dried seafood made from high-quality raw ingredients.
Based on diverse raw materials
and processing methods, we introduce new taste experiences to the global market.
Fried Sea
A premium line of fried and dried seafood products that delivers the deep, rich flavor of raw ingredients in a crisp and clean way.
Capturing the fullest taste of the sea,
we present a refined and luxurious flavor experience.
TUI&PO
A casual brand that captures everyday-friendly fried and dried seafood with a light and approachable sensibility.
Through a variety of products, we offer flavors and convenience that
anyone can enjoy without burden.
※ If you need BI-related materials, please submit a request through Contact Us.
ARAWOOM CHARACTER
”Rawoomi, the Navigator of the Blue Sea”
Rawoomi is a little navigator who protects the safety and freshness of Arawoom’s sea.
The sailor hat is Rawoomi’s most cherished treasure, symbolizing a promise to keep the sea fresh.
When Rawoomi energetically wags its tail and leads the way, fresh and delicious gifts from the sea are delivered to the land.
EXPRESSION
Rawoomi’s variations expand its bright, curious personality
and friendly charm through a wide range of expressions and movements.
Depending on the situation, lively and playful elements are added to enrich
Arawoom’s brand image and to enable natural communication with consumers across various content and touchpoints.
Basic
Love 1
Love 2
Swim
Surprised
Cheer up 1
Cheer up 2
This Way
Ocean Blue
- C 75
- M 45
Deep Navy
- C 100
- M 85
- K 40
Lime Sprout
- C 35
- M 100
Aqua Wave
- C 60
Shell Pink
- M 45