{"id":2064,"date":"2026-09-08T05:48:33","date_gmt":"2026-09-08T05:48:33","guid":{"rendered":"https:\/\/arawoom.com\/ceo-message\/brand-story\/"},"modified":"2026-09-21T07:44:05","modified_gmt":"2026-09-21T07:44:05","slug":"brand-story","status":"publish","type":"page","link":"https:\/\/arawoom.com\/en\/ceo-message\/brand-story\/","title":{"rendered":"Brand Story"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_pb_section--absolute et_section_regular et_flex_section\"><div class=\"et_pb_row_0 et_pb_row et_flex_row\"><div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"nid-mega-menu-wrap\">\n\t<div>\n\t\t<div class=\"nid-mega-menu\">\n\t\t\t<ul class=\"nid-mega-menu-list\">\n\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_pb_section--absolute et_section_regular et_flex_section\"><div class=\"et_pb_row_1 et_pb_row et_flex_row\"><div class=\"et_pb_column_1 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><style>\n.megamenu-trigger{\n  width: 44px; height: 44px;\n  cursor: pointer;\n  position: absolute !important; right: -6px; top: 56%;\n  transform: translateY(-50%);\n  display: none !important;\n}\n.megamenu-trigger .blind{\n  display:block; width: 26px; height: 1px;\n\tbackground:#0051B2;\n\tposition:absolute; left:50%; top: 50%; border: 0;\n  transform: translate(-50%, -50%);\n\tz-index: -1;\n  transition:0.3s ease-out;\n}\n.megamenu-trigger .blind::before,\n.megamenu-trigger .blind::after{\n\tcontent:\"\"; display:block;\n\twidth:20px; height:1px;\n\tbackground:#0051B2;\n  border-radius: 10px;\n\tposition:absolute;\n   transition:0.3s ease-out;\n}\n.megamenu-trigger .blind::before{\n\tleft:0; bottom:-8px;\n}\n.megamenu-trigger .blind::after{\n  left:0; top:-8px;\n}\n.megamenu-open .megamenu-trigger .blind{\n\tbackground:rgba(0,0,0,0) !important;\n}\n.megamenu-open .megamenu-trigger .blind::before{\n  width:26px;\n\ttransform: rotate(-45deg);\n\ttop:0;\n}\n.megamenu-open .megamenu-trigger .blind::after{\n  width:26px;\n\ttransform: rotate(45deg);\n\ttop:0;\n}\n\n.nid-mega-menu-wrap {\n  position: fixed;\n  right: -100%;\n  top: 0;\n  width: 100%;\n  height: 100%;\n  z-index: 100;\n  padding: 80px 0 0;\n  background: #fff;\n  transition:.3s ease-out;\n}\n .nid-mega-menu-wrap  ul{\n    padding:0;\n  }\n.nid-mega-menu-wrap > div {\n  width: 100%;\n  height: 100%;\n  padding: 20px 0;\n  overflow-y: auto;\n}\n.nid-mega-menu {\n 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url(\"data:image\/svg+xml,%3Csvg width='30' height='30' viewBox='0 0 30 30' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cg clip-path='url(%23clip0_426_9)'%3E%3Cmask id='mask0_426_9' style='mask-type:luminance' maskUnits='userSpaceOnUse' x='0' y='0' width='30' height='30'%3E%3Cpath d='M30 30L30 1.31134e-06L1.31134e-06 0L0 30L30 30Z' fill='white'\/%3E%3C\/mask%3E%3Cg mask='url(%23mask0_426_9)'%3E%3Cpath d='M23.7715 11L14.8828 19.8857L6 11' stroke='%231D1D1D' stroke-linecap='round'\/%3E%3C\/g%3E%3C\/g%3E%3Cdefs%3E%3CclipPath id='clip0_426_9'%3E%3Crect width='30' height='30' fill='white' transform='translate(30 1.31134e-06) rotate(90)'\/%3E%3C\/clipPath%3E%3C\/defs%3E%3C\/svg%3E%0A\") no-repeat center\/cover;\n  position: absolute; right: 0; top: 50%;\n  transform: translateY(-50%);\n  transition:.3s ease-out;\n}\n  *\/\n.nid-mega-menu > ul > li.menu-item-has-children > a.sub-opened::before{\n  transform: translateY(-50%) rotate(180deg);\n}\n.nid-mega-menu > ul > li ul a{\n  font-size: 16px;\n  padding-left:4%;\n}\n.nid-mega-menu > ul > li ul li:not(:last-child),\n.nid-mega-menu-list .wpml-ls-menu-item ul li:not(:last-child){\n  margin-bottom: 10px;\n}\n.nid-mega-menu > ul:after {\n  display: block;\n  content: '';\n  clear: both;\n}\n  \n  .nid-mega-menu .link-insta{\n    margin-top:50px;\n  }\n  .nid-mega-menu .link-sns img{\n    border-radius:10px;\n  }\n  \n.nid-mega-menu > ul > .wpml-ls-item{\n\tposition:relative;\n\tmargin-top:50px;\n  width:100px;\n  border:1px solid #DBDBDB;\n  border-radius:20px;\n  padding:10px;\n}\n  .nid-mega-menu > ul > .wpml-ls-item a{\n    margin:0;\n  }\n  .nid-mega-menu > ul > .wpml-ls-item > a{\n    justify-content:space-between;\n  }\n  .nid-mega-menu > ul > .wpml-ls-item > a::after{\n    content:\"\";\n    \twidth:10px; height:10px;\n\tbackground: url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink' width='10' height='10' viewBox='0 0 10 10'%3E%3Cdefs%3E%3CclipPath id='clip-path'%3E%3Crect id='sq191' width='10' height='10' transform='translate(-417 -1452)' fill='%23fff' stroke='%23707070' stroke-width='1'\/%3E%3C\/clipPath%3E%3C\/defs%3E%3Cg id='mask23' transform='translate(417 1452)' clip-path='url(%23clip-path)'%3E%3Cpath id='path119' d='M-221.162-318.69l4.44,4.44,4.44-4.44' transform='translate(-195.338 -1130.811)' fill='none' stroke='%23fff' stroke-width='1.5'\/%3E%3C\/g%3E%3C\/svg%3E%0A\") no-repeat center\/cover;\n\tfont-family: \"Pretendard Variable\", Pretendard, \"Noto Sans KR\", sans-serif !important;\n\tposition:relative !important;\n\tright:auto !important;\n\ttop:auto !important;\n\tmargin-left:4px;\n\ttransition:.3s ease-out;\n\tfilter:invert(1);\n  }\n  .nid-mega-menu > ul > .wpml-ls-item > a:hover::after{\n    transform:rotate(180deg);\n  }\n  .nid-mega-menu > ul > .wpml-ls-item ul li{\n    margin:10px 0;\n  }\n  .nid-mega-menu > ul > .wpml-ls-item ul li:last-child{\n    margin-bottom:0;\n  }\n  .nid-mega-menu > ul > .wpml-ls-item ul li a{\n    padding:0; \n  }\n\n@media screen and (max-width:1240px){\n  .megamenu-trigger{ \n    display: block !important;\n  }\n}\n@media screen and (max-width:640px){\n\n}\n\n\n<\/style><\/div><\/div><div class=\"et_pb_code_2 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><script>\njQuery(document).ready(function ($) {\n  let html_string = $('#top-menu').html();\n  html_string = html_string.replace(' class=\"sub-menu\"', '');\n  let hideMenu = $('#top-menu .ss-mall, #top-menu .wpml-ls-menu-item, #et_top_search');\n\n  $('.nid-mega-menu').addClass(\n    'child-' + $('#main-header #top-menu > li').length,\n  );\n\n  $('.nid-mega-menu > ul').html(html_string);\n\n  $('.nid-mega-menu > ul > li > ul > li').hover(function () {\n    $(this).find(' > ul').slideToggle();\n  });\n\n  $('.megamenu-trigger').click(function () {\n    let target = $(this);\n    if (target.hasClass('active')) {\n      \/\/ $('#logo').show();\n      target.removeClass('active');\n      $('.nid-mega-menu-wrap').animate({ right: '-100%', opacity:0 }, 300);\n      $('#main-header').addClass('transparent');\n      $('#main-header').removeClass('scrolled-down megamenu-open');\n    } else {\n      target.addClass('active');\n      \/\/ $('#logo').hide();\n      $('.nid-mega-menu-wrap').animate({ right: '0',opacity:1 }, 300);\n      $('#main-header').removeClass('transparent');\n      $('#main-header').addClass('scrolled-down megamenu-open');\n    }\n  });\n\n  \/\/ menu toggle\n  const $menuItem = $('.nid-mega-menu-list > li:not(.link-sns) > a');\n  \n  $menuItem.each(function () {\n    $(this).parent().children('ul').hide(); \n  });\n\n  $menuItem.on('click', function (e) {\n    e.preventDefault();\n\n    const $targetUl = $(this).parent().children('ul');\n    \n    if ($targetUl.is(':visible')) {\n      $targetUl.stop(true, true).slideUp(200);\n      $menuItem.removeClass('sub-opened');\n    } else {\n      $('.nid-mega-menu-list > li > ul:visible').not($targetUl).stop(true, true).slideUp(200);\n      $targetUl.stop(true, true).slideDown(200);\n      $menuItem.removeClass('sub-opened');\n      $(this).addClass('sub-opened');\n    }\n  });\n\n\n});\n\n<\/script><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_2 et_pb_section et_section_regular et_flex_section preset--module--divi-section--r3xvlwo4ks\">\n<div class=\"et_pb_row_2 et_pb_row et_flex_row preset--module--divi-row--4urpgvsx45\">\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone preset--module--divi-column--v6biqrg1sz\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module edit-info\"><div class=\"et_pb_text_inner\"><p>* \uc790\ub3d9 \uc5f0\ub3d9 \uc601\uc5ed\uc785\ub2c8\ub2e4. \uc9c1\uc811 \uc218\uc815\ud558\uc9c0 \uc54a\ub3c4\ub85d \uc8fc\uc758\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<br \/>\ud398\uc774\uc9c0 \uacbd\ub85c, \ud398\uc774\uc9c0 \ud0c0\uc774\ud2c0, \ud0ed \uba54\ub274\ub294 \uae00\ub85c\ubc8c \ub124\ube44\uac8c\uc774\uc158\uacfc \uc5f0\ub3d9\ub429\ub2c8\ub2e4.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_code_3 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><\/div><\/div>\n\n<div class=\"et_pb_code_4 et_pb_code et_pb_text_align_center et_pb_module preset--module--divi-code--q30311bdrl\"><div class=\"et_pb_code_inner\"><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_3 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_code_5 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_4 et_pb_row et_flex_row et_animated\">\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_flex_module bs-img-banner preset--module--divi-blurb--sjhzgadmog\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-story-banner-img.jpg\" width=\"1480\" height=\"700\" srcset=\"https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-story-banner-img.jpg 1480w, https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-story-banner-img-1280x605.jpg 1280w, https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-story-banner-img-980x464.jpg 980w, https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-story-banner-img-480x227.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1480px, 100vw\" class=\"wp-image-804\" title=\"brand-story-banner-img\" \/><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Where good ingredients are found, <br>Arawoom began.<\/h4><div class=\"et_pb_blurb_description\"><p>Arawoom reinterprets the charm of high-quality raw ingredients<br \/>\nfrom the sea and nature in its own unique way.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_5 et_pb_row et_flex_row et_animated\">\n<div class=\"et_pb_column_5 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone preset--module--divi-column--c6gpcop964\">\n<div class=\"et_pb_heading_0 et_pb_heading et_pb_module et_flex_module preset--module--divi-heading--12shwjmp70\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">brand story<\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--877by4kqzs\"><div class=\"et_pb_text_inner\"><p>We create honest food that everyone can trust and enjoy.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--5kuskreks9\"><div class=\"et_pb_text_inner\"><p>In the midst of a busy day, we know that even a brief moment of rest can be surprisingly powerful.<br \/>\nA small pause just enough to lighten the mind and shift the mood. <\/p>\n<p>Arawoom wanted to share that very \u201csmall moment of comfort\u201d with more people.<br \/>\nBecause we believe that the natural taste of ingredients brings ease,<br \/>\nand that even without being overly stimulating or extravagantly decorated,<br \/>\na single bite can become special sometimes in a unique and delightful way. <\/p>\n<p>That is why we develop comfort-snack products that honestly preserve the charm of raw ingredients while adding a touch of joy to everyday life.<br \/>\nA bite where comfort and fun coexist easy to enjoy, yet memorable.<br \/>\nThat is the kind of snack Arawoom strives to create. <\/p>\n<p>Arawoom continues to craft healing FUN snacks that add a moment of ease and enjoyment to everyday life.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_flex_section et_animated preset--module--divi-section--cbintke6q9\">\n<div class=\"et_pb_row_6 et_pb_row et_flex_row brand-story-item\">\n<div class=\"et_pb_column_6 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_group_0 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>BRAND PHILOSOPHY<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>01<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Honest Raw Ingredients<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>With the belief that good food begins with good ingredients, we consider the characteristics and quality of raw materials as our most important standards.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_7 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-01.jpg\" title=\"brand-philosophy-01\" width=\"740\" height=\"700\" srcset=\"https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-01.jpg 740w, https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-01-480x454.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 740px, 100vw\" class=\"wp-image-805\" \/><\/span><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_7 et_pb_row et_flex_row brand-story-item\">\n<div class=\"et_pb_column_8 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-02-2.jpg\" width=\"740\" height=\"700\" srcset=\"https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-02-2.jpg 740w, https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-02-2-480x454.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 740px, 100vw\" class=\"wp-image-1654\" title=\"brand-philosophy-02\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_9 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_group_1 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>BRAND PHILOSOPHY<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>02<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Proper Manufacturing<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Through production standards that preserve the charm of each ingredient and transparent process management, we provide products that are safe and enjoyable to consume.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_8 et_pb_row et_flex_row brand-story-item\">\n<div class=\"et_pb_column_10 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_group_2 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>BRAND PHILOSOPHY<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>03<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Harmonious Flavor<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>We pursue flavors that highlight the natural charm of each ingredient rather than excessive stimulation, delivering a balanced experience that can be enjoyed comfortably and without burden.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_11 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_2 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-03.jpg\" title=\"brand-philosophy-03\" width=\"740\" height=\"700\" srcset=\"https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-03.jpg 740w, https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-03-480x454.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 740px, 100vw\" class=\"wp-image-807\" \/><\/span><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_9 et_pb_row et_flex_row brand-story-item\">\n<div class=\"et_pb_column_12 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_3 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-04.jpg\" title=\"brand-philosophy-04\" width=\"740\" height=\"700\" srcset=\"https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-04.jpg 740w, https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-04-480x454.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 740px, 100vw\" class=\"wp-image-808\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_13 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_group_3 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>BRAND PHILOSOPHY<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>04<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>A Moment of Ease in Everyday Life<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>We aim to deliver moments of pause and rest within a busy day, and we pursue healing snacks that naturally blend into everyday life.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_10 et_pb_row et_flex_row brand-story-item\">\n<div class=\"et_pb_column_14 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_group_4 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_19 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>BRAND PHILOSOPHY<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_20 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>05<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_text_21 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Continuous Research & Development<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_22 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Through patented technology and ongoing research, we focus on creating healing snacks that are healthier and more delicious to enjoy.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_15 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_4 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-05.jpg\" title=\"brand-philosophy-05\" width=\"740\" height=\"700\" srcset=\"https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-05.jpg 740w, https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-05-480x454.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 740px, 100vw\" class=\"wp-image-809\" \/><\/span><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_11 et_pb_row et_flex_row brand-story-item\">\n<div class=\"et_pb_column_16 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_5 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-06.jpg\" title=\"brand-philosophy-06\" width=\"740\" height=\"700\" srcset=\"https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-06.jpg 740w, https:\/\/arawoom.com\/wp-content\/uploads\/2026\/09\/brand-philosophy-06-480x454.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 740px, 100vw\" class=\"wp-image-810\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_17 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_group_5 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_23 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>BRAND PHILOSOPHY<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_24 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>06<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_text_25 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Trust-Based Partnership<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_26 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Including OEM and PB collaborations, we aim to become a brand trusted by both client companies and consumers.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":2054,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2064","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/arawoom.com\/en\/wp-json\/wp\/v2\/pages\/2064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arawoom.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/arawoom.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/arawoom.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arawoom.com\/en\/wp-json\/wp\/v2\/comments?post=2064"}],"version-history":[{"count":4,"href":"https:\/\/arawoom.com\/en\/wp-json\/wp\/v2\/pages\/2064\/revisions"}],"predecessor-version":[{"id":2087,"href":"https:\/\/arawoom.com\/en\/wp-json\/wp\/v2\/pages\/2064\/revisions\/2087"}],"up":[{"embeddable":true,"href":"https:\/\/arawoom.com\/en\/wp-json\/wp\/v2\/pages\/2054"}],"wp:attachment":[{"href":"https:\/\/arawoom.com\/en\/wp-json\/wp\/v2\/media?parent=2064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}